IT services firm reveals new identity after being bought by new owner Kenton Fine in July

Getronics has rebranded its global operations as its management team looks to “re-energise” the business after its sale to new owner Kenton Fine over the summer.

The firm today launched its new identity which includes new corporate branding and a reimagined offering.

The move follows “months of work” to recalibrate the business following its sale to executive chairman Kenton Fine in July and a turbulent few years under its previous owner.

In a statement, Fine said that the rebrand will “re-energise” the business and accelerate organic growth among its 2,000 customers globally.

“Our company is on a mission to harness technology to transform our clients’ businesses. Our rebrand gives us the opportunity to re-energise our entire organisation. We have not needed to buy anything or create anything new from scratch to do this, it was all there within our business,” said Fine.

“Now we have brought it all together, with a new brand and clarity to our offering. It is hugely exciting for us, our talented teams, and our fantastic customers. We know this will give us the fuel to propel our organic growth and to ensure that our customers thrive.”

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