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HGP – Clarabridge Customer USA TODAY NETWORK Wins Ventana Research Digital Leadership Award for Customer Experience
RESTON, Va.—(BUSINESS WIRE)—Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced that USA TODAY NETWORK has won the 2018 Ventana Research Leadership Award in the Customer Experience category using Clarabridge’s CX Analytics platform. The award recognizes the organization and technology that best exemplify leadership in applications and technologies that support engagement with their customers.
Using the Clarabridge CX Analytics product, USA TODAY NETWORK accelerated the growth of its CX program focusing on two main goals: retaining print subscribers and deepening relationships to its younger, digital audiences. After analyzing Voice of the Customer (VoC) data from several sources (on-site and in-app surveys, ratings and reviews, live chat transcripts, CSAT surveys, and email surveys) through the Clarabridge platform, they were able to better understand the needs of these different audiences, and with that understanding, create products and services that drive key business outcomes throughout the organization.
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