News

Charlotte, NC – April 1, 2016 – MapAnything, Inc., a mapping, geo-analytics and location intelligence solution provider for users of Salesforce, today announced the addition of two software industry veterans to its executive team. Brian Bachofner has joined as Senior Vice President of Business Development and Mark Easley has joined as Vice President of Sales Engineering.

The company’s flagship product, MapAnything™, provides mapping, schedule planning, route optimization, real time geo-location, territory management, geo-analytics and gives Salesforce users a “Map-Centric” experience.

As Senior Vice President of Business Development, Brian Bachofner will oversee partnerships and alliances with a focus on growing revenue. Previously, he was Senior Director of Alliances & Channels at Leadspace, an end-to-end predictive analytics platform for B2B sales and marketing. His background also includes five years at InsideView, Inc., a market intelligence platform for sales and marketing professionals.

Mark Easley has joined MapAnything as Vice President of Sales Engineering. He spent over seven years at salesforce.com, the Customer Success Platform and world’s #1 CRM company. Most recently, he was Senior Director of Solution Engineering for Service Cloud Americas. Mark will lead sales engineering efforts as MapAnything expands its family of products and premium data offerings.

“Brian and Mark have ample experience in the salesforce.com ecosystem and their track records speak for themselves. During this growth stage, their guidance and insight will be invaluable in helping MapAnything meet and surpass our current goals,” shared John Stewart, CEO of MapAnything, Inc.

Additional key new hires include:

Ben Busser joined as Enterprise Sales Engineer. Previously, he was a Senior Sales Development Representative – Platform Specialist at salesforce.com.

Rob Russell joined as an Enterprise Account Executive in the Southwest. Previously, he was a
Strategic Account Executive at salesforce.com.

Brian Gibson joined as an Enterprise Account Executive in the Northeast. His background includes over three years at salesforce.com, as well as time spent at Dun & Bradstreet.

Jonathan Wright joined as an Enterprise Account Executive in the Southeast. Previously, he was a
Commercial Account Executive at salesforce.com.

Salesforce MVP Kristi Guzman joined as Salesforce Operations Manager. Previously, she was the Salesforce Administrator at 3D Systems Corporation.

MapAnything recently received $7.3 million in Series A financing from Greycroft Partners, Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and David Stern.

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