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CHARLOTTE, N.C., Dec. 21, 2015 /PRNewswire/ — MapAnything, Inc., a mapping, geo-analytics and location intelligence solution provider for users of Salesforce, today announced it has completed a $7.3 million Series A round of financing. Greycroft Partners led the round with participation from Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and David Stern. The funding will be used to expand sales and marketing efforts and accelerate product development.

Founded in 2009 by CEO John Stewart and CTO Ben Brantly, MapAnything, Inc. is a Silver partner in the Salesforce ISV Partner Program. With more than 750 customers globally, ranging in all sizes and industries from small businesses to international enterprises, the company offers its mapping and geo-analytics solution to Salesforce users through the Salesforce AppExchange.

The company’s flagship product, MapAnything™, provides mapping, schedule planning, route optimization, real time geo-location, territory management, geo-analytics and gives Salesforce users a “Map-Centric” experience.

“We are excited to start the next phase of MapAnything’s journey,” said John Stewart, CEO of MapAnything, Inc. “The funding will allow us to address the demand for our MapAnything™ App and expand our marketing and sales efforts domestically and internationally. In addition, we will be launching a new suite of geo-focused apps as we extend the MapAnything family of products.”

“The Salesforce ecosystem continues to be a launch pad for technology disruptors. In the case of MapAnything, this means giving business users, such as field sales executives, the ability to view and interact with their Salesforce data in a new way,” said John Elton, Partner at Greycroft. “We are committed to sharing both our expertise and providing the financial support needed to help to fuel MapAnything’s innovation and growth.”

“The market potential for a location intelligence tool built for the business user is endless. Right out of the box, MapAnything delivers ROI, and companies of all sizes and industries will benefit from using it. Its ability to solve multiple, high-calibre business issues — all of which negatively impact growth — makes it a true game-changer,” stated Wayne Hunter, managing partner at Harbert Ventures Partners.

“John Stewart and Ben Brantly are entrepreneurs in the true sense of the word, and their ability to organically grow MapAnything resonated with me. This is truly an impressive feat that goes against the grain in today’s marketplace,” said entrepreneur Michael Lazerow.  “I look forward to helping MapAnything accelerate growth.”

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