• Harbert Management Corporation LinkedIn
  • Harbert Management Corporation Twitter
  • Harbert Management Corporation LinkedIn
  • Harbert Management Corporation Twitter
  • About
    • About HMC
    • Senior Management
    • Marketing
    • Legal | Compliance
    • Fund Administration
    • Harbert Realty Services
    • HERO Foundation
  • Investment Strategies
    • Real Assets
      • European Real Estate
      • Infrastructure
      • South Bay
      • Seniors Housing
      • U.S. Real Estate
    • Private Capital
      • Credit Solutions
      • Discovery Strategy
      • Growth Equity
    • Absolute Return
      • Stoneview Strategy
      • Donerail Strategy
      • Pioneer Strategy
  • News
  • ESG
  • Careers
  • Contact
  • Investor Login
  • About
    • About HMC
    • Senior Management
    • Marketing
    • Legal | Compliance
    • Fund Administration
    • Harbert Realty Services
    • HERO Foundation
  • Investment Strategies
    • Real Assets
      • European Real Estate
      • Infrastructure
      • South Bay
      • Seniors Housing
      • U.S. Real Estate
    • Private Capital
      • Credit Solutions
      • Discovery Strategy
      • Growth Equity
    • Absolute Return
      • Stoneview Strategy
      • Donerail Strategy
      • Pioneer Strategy
  • News
  • ESG
  • Careers
  • Contact
  • Investor Login

News

HGP – Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Posted: January 30, 2020
digital marketing, e-commerce, Harbert Growth Partners, HGP, retail industry, Sidecar, Sidecar for Amazon, Sidecar for Pinterest, technology, technology solutions

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar’s management, fueling the company’s technology and services innovation for the retail industry

PHILADELPHIA, Jan. 30, 2020 /PRNewswire/ — Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for multiple channels.

“Our success in 2019 was the result of expanding well beyond our origins as the best-in-class Google Shopping solution and continuing to address our customers’ evolving pain points across all major paid acquisition channels,” explained Andre Golsorkhi, founder and CEO of Sidecar. “Retail marketers are recognizing the need to break down channel silos and think more holistically about their portfolio. We’re helping retail and brand marketers align with and capitalize on this new world order through a cohesive approach to digital marketing that identifies and taps into white space for their business.”

Noteworthy highlights from 2019 include:

  • Expansion of Sidecar Product Lineup
    • Sidecar for Amazon empowers retailers to maximize what they can accomplish on the Amazon Advertising platform. With Sidecar’s combined proprietary data, AI technology, and performance marketing expertise, retailers are better aligning their spend with business goals and shopper intent on Amazon.
    • Sidecar for Pinterest drives performance marketing shopping campaigns for retailers on Pinterest Shopping Ads. As a Pinterest Partner, Sidecar has been focused on helping retailers tap into consumers’ discovery behavior and deliver ads that nurture shoppers to buy.
      • Sidecar for Amazon and Sidecar for Pinterest complement the company’s line of cross-channel solutions, which also includes Sidecar for Shopping, Sidecar for Paid Search, and Sidecar for Facebook and Instagram.

 

 

To read the full article, please click here.

Back to All News

© 2023 Copyright Harbert Management Corporation

Important Disclosure Information    |    Privacy Statement    |    Business Continuity Plan    |    Form CRS

2100 Third Avenue North, Suite 600
Birmingham, Alabama 35203
205.987.5500

Manage Cookie Consent
The HMC internet website may occasionally use a “cookie” in order to provide better service, to facilitate your use of the website, to track usage of the website, and to address security hazards. A cookie is a small piece of information that a website stores on your PC and which it can later retrieve. We may use cookies for some administrative purposes; for example, to store your preferences for certain kinds of information. None will contain information that will enable anyone to contact you via telephone, e-mail, or any other means. If you are uncomfortable with the use of cookie technology, you can set your browser to refuse cookies.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}