HGP – Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

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HGP – Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Posted: January 30, 2020

digital marketing, e-commerce, Harbert Growth Partners, HGP, retail industry, Sidecar, Sidecar for Amazon, Sidecar for Pinterest, technology, technology solutions

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar’s management, fueling the company’s technology and services innovation for the retail industry

PHILADELPHIA, Jan. 30, 2020 /PRNewswire/ — Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for multiple channels.

“Our success in 2019 was the result of expanding well beyond our origins as the best-in-class Google Shopping solution and continuing to address our customers’ evolving pain points across all major paid acquisition channels,” explained Andre Golsorkhi, founder and CEO of Sidecar. “Retail marketers are recognizing the need to break down channel silos and think more holistically about their portfolio. We’re helping retail and brand marketers align with and capitalize on this new world order through a cohesive approach to digital marketing that identifies and taps into white space for their business.”

Noteworthy highlights from 2019 include:

Expansion of Sidecar Product Lineup
- Sidecar for Amazon empowers retailers to maximize what they can accomplish on the Amazon Advertising platform. With Sidecar’s combined proprietary data, AI technology, and performance marketing expertise, retailers are better aligning their spend with business goals and shopper intent on Amazon.
- Sidecar for Pinterest drives performance marketing shopping campaigns for retailers on Pinterest Shopping Ads. As a Pinterest Partner, Sidecar has been focused on helping retailers tap into consumers’ discovery behavior and deliver ads that nurture shoppers to buy.
  - Sidecar for Amazon and Sidecar for Pinterest complement the company’s line of cross-channel solutions, which also includes Sidecar for Shopping, Sidecar for Paid Search, and Sidecar for Facebook and Instagram.

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