News
HGP – Sidecar for Paid Search Debuts for Retailers
Sidecar’s latest technology automates paid search management for every product in a retailer’s catalog by leveraging cross-channel data in a brand new way
PHILADELPHIA – Sidecar today released a new technology for retail marketers who manage paid search on Google and Bing. The solution, Sidecar for Paid Search, introduces two retail-specific datasets to paid search management: a retailer’s product feed and search queries from Google Shopping campaigns.
Sidecar for Paid Search ingests this data, in addition to a retailer’s historical keywords, paid search queries, and competitive metrics from Google. The data, collectively called the Sidecar Retail Index, drives paid search automation—including campaign creation, keyword list creation, keyword bidding, ad copy development, landing page management, and ongoing testing and optimization.
To read the full article, please click here.