News

Snagajob, the Richmond area-grown company that has an hourly job-search site used by about 90 million people, is re-branding itself simply as Snag.
The change, which includes a new corporate logo and a new web address at snag.co, reflects the company’s evolution as it has expanded into more services than just offering a tool for people to search for hourly jobs, the company’s chief executive officer said.
“We did not undertake lightly,” CEO Peter Harrison said. “We did some extensive research on other companies that changed their names.”

The Snagajob name has high brand recognition, Harrison said. “We did not want to lose that, but we thought it important that we send a clear message that we are about much more than just how to get a job.”
The change comes as the company expands into the Washington, D.C., market with its on-demand hiring platform previously known as Husl, but now called Snag Work, which is now part of the Snag.co website.
The Snag Work app connects people looking for temporary work to employers such as restaurants, hotels and retailers that have open shifts to fill. The platform started a test market in Richmond in late 2016.
“The pilot has been an outrageous success,” Harrison said. “From an employer perspective it is kind of revolutionary because these small businesses have never been able to tap into an on-demand workforce this way.”
In 2016, Snagajob acquired PeopleMatter, a Charleston, S.C.-based company that develops and provides software tools that help employers manage their workforce.
Snag has reached a point in revenue — pushing $100 million — where it may consider an initial public offering of stock, Harrison said.

To view the full article, please click here.