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HGP – United Press International Turns To Firstly Mobile’s Device-Based Content Discovery To Dramatically Boost Engagement
ARLINGTON, Va., Dec. 06, 2018 (GLOBE NEWSWIRE) — Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, today announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement. UPI, a leading provider of news and photos to millions of readers around the globe via UPI.com, saw dramatic results with a 2x increase in mobile RPMs and overall mobile revenue, as well as a spike in engagement from Firstly Mobile as compared to other referral traffic, including:
- Average 30-second increase in time on site
- 86 percent increase in click-through rate (CTR)
- 26 percent decrease in bounce rate
- 2x increase in mobile CPMs
“Firstly Mobile continues to be a key partner for driving quality traffic to UPI.com with a higher level of engagement than users coming from other referral and organic sources,” said Charlene Pacenti, Chief Content Officer, UPI. “Firstly Mobile has helped UPI engage with new consumers, who are looking for trustworthy information that cuts through the noise, and has helped bring UPI’s long legacy of credible journalism to new audiences.”
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