News

Latest pop-up locations highlight continued growth in both new and long-standing markets

WASHINGTON, March 23, 2021 /PRNewswire/ — WhyHotel, a hospitality platform and operator, today announced that Miami and D.C. will be the latest hosts for its signature pop-up hotel model. WhyHotel Midtown Miami is coming to AMLI Midtown Miami in South Florida, and WhyHotel Washington DC National Mall will arrive at the Kiley Apartments property in Washington, D.C. Each pop-up hotel location will operate 100+ units and will be open to guest bookings during the initial leasing process. Guests of these new WhyHotel locations will enjoy all of the amenities of a modern furnished, luxury apartment with the added benefits of innovative and safe approaches to hospitality.

“While 2020 was a difficult year full of hardship and loss, it also had the unexpected effect of accelerating many trends in innovation, technology, and evolving consumer preferences. We saw businesses built atop leased inventory falter and consumers trade traditional hotel stays for longer stays in more spacious home-like products,” said Jason Fudin, CEO and Co-Founder of WhyHotel. “We are proud that our pop-up business, built around flexibility, profit sharing with developers, and delivering the products consumers want, performed at over 85% occupancy through COVID. For the first time since the pandemic started, we are thrilled to be expanding again with two new pop-ups, including our first opening in Miami and our homecoming to D.C.”

Marking an exciting new market for the company, WhyHotel Midtown Miami is its South Florida debut as the company continues expanding its pop-up hotel product nationwide. As a top-tier market with high tourism, rich culture, and a thriving business sector, WhyHotel is well-positioned to compliment all that this vibrant community has to offer with luxury accommodations that fit every traveler’s needs. Located at 2920 NE 2nd Avenue, at the heart of Midtown and near Wynwood, the property is in close proximity to the beach as well as steps from a host of local breweries, restaurants, and high-end retailers. WhyHotel is now accepting reservations. Check-ins for 30+ day stays start immediately, and check-ins for shorter transient stays start on May 1, 2021.

Said Matthew Thomson, Senior Development Associate at AMLI: “Our brand-new luxury apartments are located in the heart of Midtown Miami with a variety of shopping and dining just steps away. At AMLI, we put experience and beautiful spaces at the forefront of everything we do, and this community is no exception. It has the highest-end finishes in the market, the most spacious apartments, and unmatched amenities. Partnering with a hospitality-forward operator like WhyHotel is the perfect added amenity to help us continue to bring our vision for an unmatched experience to life.”

To read the full article, please click here.